Unlock Growth with a Product-Led Approach
The flywheel framework retains and amplifies momentum by focusing on customers as the driving force of growth leveraging well-known pirate metrics.
Say bye to the old funnel - a linear model where traction dissipates after converting leads to customers!
Why Product-Led Strategy?
The three pillars of product-led growth—designing for the end user, delivering value before capturing value, and investing in the product with go-to-market intent—are what make PLG businesses so commercially successful.
How does it work
Earn people’s attention and interest with useful content, relevant conversations and great experiences that facilitate learning more about the product or service.​
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Qualified landing page visitors.
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Key Actions
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Create engaging blog posts, ads, and social media content. Leverage SEO to increase visibility.
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Use user referrals and software comparison sites to drive credibility.
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Momentum Builder:
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Curiosity and the need for solutions.
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Strong first impressions.
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